DIGITAL MARKETING

ADVANCED PROGRAM IN SOCIAL MEDIA MARKETING FROM NIIT IMPERIA

DMTI (Digital Marketing Training Institute), a consortium of senior advertising professionals, has been formed with the commitment to the cause of providing a talented resource pool to the Digital Media community. It is an endeavor to create digital marketers, by digital marketers, for the digital market.

Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body in India representing the interests of online and mobile value added services industry.To know more please visitwww.iamai.in

PROGRAM OBJECTIVES


WHO SHOULD ATTEND

• Professionals in Marketing/Publishing/ebusiness/Adveritising

PROGRAM DESIGN & DURATION


FEES AND PAYMENT SCHEDULE

PROGRAM HIGHLIGHTS

• Industry-recognised three month program.

• Blend of instructor-led classes with case studies, projects and assignments.

• Learn from the industry's leading experts and practitioners.

• Certified by Internet and Mobile Association of India (IAMAI) & NIIT Imperia.

• 350+ professionals already trained in this program.

WHO SHOULD ATTEND

• Marketers who want to use digital media to improve their business' performance.

• Professionals keen on career opportunities available in the eMarketing domain.

CERTIFICATION

• Joint graded certificate of successful Completion from IAMAI and NIIT Imperia

ELIGIBILITY

• Graduates in any discipline with 50% marks

  
PROGRAM HIGHLIGHTS

• Understanding basics of AdWords and online advertising

• Hands-on experience of running a campaign with pre-allotted advertising budget

• Understanding CPC(Cost-per-click) and CPM (Cost-per-impression) advertising models

• Monitoring and measuring performance of online campaigns

• Optimising campaigns

• Introduction to other online advertising products

• Joint NIIT Imperia-Google certification

• Participants of the program need to appear in Google Advertising Professional (GAP) Test. The exam fee of $50 would be waived off for the participants

• 200+ professionals have already been trained in this program.

WHO SHOULD ATTEND

• Professionals in Marketing/Publishing/e-business/Advertising and professionals who want to shift to online marketing.

• Professionals who want to shift to online marketing or those who are beginners in this field

• Professionals who seek to improve the performance of their online marketing campaigns

ELIGIBILITY

• Working Professionals.

• Graduates in any discipline with 50% marks

The program is designed to provide participants with the skills and confidence to understand and manage various social media tools and tactics. At the end of the course, each participant shall integrate various tools of social media , along with a practical project. The course trains the participants in driving business using the latest social networking tools and tactics.

Duration: 3 Months
Frequency: Once a week
Class Schedule:Saturday 2:00 pm to 5:00 pm

Program Fee: Rs. 35,000 + 12.36% ST = Rs. 39,326/-

ADVANCED PROGRAM IN DIGITAL MARKETING
FROM IAMAI

Conquer the digital marketing frontier and get the technical know-how of digital advertising. Learn how to utilise the digital advertising channels better and increase your engagement with your audience.

Fee : Rs. 35,000/- + 12.36% Service Tax (inclusive of all academic charges) = Rs. 39,326/-

ADVANCED ONLINE ADVERTISING PROGRAM
KNOWLEDGE PARTNER GOOGLE

The marketplace today is becoming increasingly internet centric. Search Engine Marketing (SEM) is emerging as a potent tool to reach the right audience at the right time and place. However to make optimum use of this tool, marketing professionals need to master both the theory and practice of online marketing. NIIT meets this need with its Advanced Online Advertising Program.